手把手教你酒店業(yè)swot分析

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01-17, 2015

手把手教你酒店業(yè)swot分析

如何對(duì)駐印度的酒店業(yè)進(jìn)行SWOT分析。SWOT分析可以定義為行業(yè)的優(yōu)勢(shì)，劣勢(shì)，機(jī)遇和威脅。
How to conduct SWOT analysis of hotel industry based in India. The SWOT analysis can identify industry's strengths, weaknesses, opportunities and threats.

酒店是特定國(guó)家最重要的服務(wù)之一，直接影響游客的到來。很明顯，如果提供不了足夠的酒店房間，那么游客將不會(huì)停留在此。因此，對(duì)于旅游業(yè)來說，酒店行業(yè)扮演著至關(guān)重要的角色，因?yàn)樗且豁?xiàng)支持服務(wù)將會(huì)影響游客去往特定地點(diǎn)的數(shù)量。Hotels are one of the most important services which directly affect the arrival of tourists to a particular country. Obviously, it would not be possible for tourists to stay in a place if there are not enough hotel rooms available. Therefore, the hotel industry plays a significant role when it comes to tourism as it is a support service which will affect the number of tourists visiting a particular place.

酒店業(yè)在這方面的SWOT分析，能夠提供一個(gè)全面的洞察力來分析行業(yè)是否有助于實(shí)現(xiàn)其目標(biāo)。如今，讓我們來考慮在世界上發(fā)展最快的駐印度旅館業(yè)吧。

SWOT analysis of hotel industry in this regard can provide a thorough insight to whether or not the industry is contributing towards the achievement of its goals. For now, let’s consider the hotel industry in India, which is one of the fastest growing in the world.

優(yōu)勢(shì)—Strengths

對(duì)駐印度酒店的SWOT分析第一步將是確定它的優(yōu)勢(shì)。這兒有超過1000種不同類別的酒店能夠供應(yīng)約97000間客房，可輕松應(yīng)對(duì)旅客的需求。此外，市場(chǎng)也有提供許多國(guó)際性品牌來滿足國(guó)際游客的需求。另外，這有許多旅游勝地。同時(shí)，與世界其他國(guó)家相比勞動(dòng)力價(jià)格低廉，因此，能夠?yàn)榫频昀习鍘砀嗬麧?rùn)，為此行業(yè)提供更多發(fā)展?jié)摿?。The first step to a SWOT analysis of hotel industry in India will be identifying its strengths. There are more than 1000 classified hotels with a room availability of around 97,000 rooms which can easily cope with the demand of tourists. Furthermore, there are also a number of international names in the market which meet the needs of international tourists on their visit to India. In addition, there are many tourist attractions and the cost of labor is low in comparison with the rest of the world, thus, providing better margins for hotel owners and higher growth potential in the industry.

劣勢(shì)—Weaknesses

接下來便是分析劣勢(shì)。印度酒店業(yè)發(fā)展最大的制約是土地成本，其高達(dá)總項(xiàng)目成本的50%，高于國(guó)外15%。該國(guó)與其他國(guó)家相比還有更高的稅收結(jié)構(gòu)，使得其形成大量膨脹的住宿費(fèi)用。此外，一些酒店提供的服務(wù)是有限的，無法與世界標(biāo)準(zhǔn)相媲美。Next in line is assessing the weaknesses. One major restraint to the hotel industry of India is the cost of land, which is as high as 50% of the total project cost, against a low 15% abroad. The country also has a higher tax structure as compared to other countries which inflates the hotel expense a great deal. Furthermore, the services offered by some hotels are limited and not comparable to world standards.

機(jī)遇—Opportunities

機(jī)遇是印度酒店業(yè)的SWOT分析第三大戰(zhàn)略因素。該國(guó)擁有甚多景點(diǎn)和獨(dú)特、多樣的地形地貌，使之成為游客的理想目的地。因此，入境游客的數(shù)量將預(yù)期增加到一個(gè)相當(dāng)快率，進(jìn)一步提高酒店的需求。另外，對(duì)于本國(guó)和入境游客的需求，可以將其歸納為旺季管理。對(duì)于國(guó)際游客，他們一般在3月到9月期間到來，而大多數(shù)本國(guó)游客更愿意等到假期，這都是在夏季。The third strategic element to a SWOT analysis of hotel industry in India is the opportunities. The country boasts a number of attractions and has unmatchable diverse topography making it an ideal destination for tourists. As a result, the number of inbound tourists is expected to increase at a quick rate, further pushing the demand for hotels. Additionally, the demand for both national and inbound tourists can easily be managed as the peak season. For international tourists, arrival is between September and March, while most national tourists prefer to wait until school holidays, which are during the summer months.

威脅—Threats

機(jī)遇與威脅同在。一些酒店在印度正在被家庭旅館所取代，這對(duì)酒店業(yè)產(chǎn)生不利影響。國(guó)內(nèi)的政治動(dòng)蕩也使得旅游交通受阻，從而影響了酒店業(yè)的生意。國(guó)內(nèi)的經(jīng)濟(jì)狀況對(duì)酒店的盈利有直接影響。因此，酒店工作人員可能沒有接受過足夠好的訓(xùn)練來達(dá)到國(guó)際標(biāo)準(zhǔn)。Where there are opportunities, you will also find threats. Several hotels in India are being replaced by guesthouses, thus, adversely affecting the hotel industry. Political unrest in the country also plays its part in reducing tourist traffic and consequently affects business of the hospitality industry. The country’s economic condition has a direct impact on the earnings of hotels. As a result, the staff might not be trained well enough to meet international standards.

最后，對(duì)于酒店業(yè)使用SWOT分析這一舉例，如果你正計(jì)劃進(jìn)軍酒店業(yè)，或者是希望進(jìn)一步擴(kuò)大酒店業(yè)務(wù)，你可以嘗試實(shí)行。

So, using this SWOT example for a hotel industry, you can conduct your own if you are planning to enter the hospitality industry or looking to further expand your hotel business.

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