MBA Assignment范文：Consultancy Business Performance Management

MBA Assignment范文-咨詢公司績效管理。本文是一篇留學(xué)生MBA Assignment寫作參考，主要內(nèi)容是講述阿爾法咨詢是一家管理和IT咨詢公司。它是一個多學(xué)科的咨詢機(jī)構(gòu)，為私營和公共部門組織提供廣泛的服務(wù)。阿爾法咨詢提供知識創(chuàng)新，帶來創(chuàng)業(yè)動力，幫助建立客戶和客戶之間的聯(lián)系，幫助組織以最佳效率實現(xiàn)目標(biāo)。阿爾法咨詢公司擁有一個由100多名專家組成的資源庫。根據(jù)工作要求和任何特定項目所需的專業(yè)知識，從顧問的資源庫中獲取服務(wù)。阿爾法咨詢之所以能從競爭對手中脫穎而出，是因為他們的顧問擁有多種技能和背景。它使組織能夠涉足更廣泛、更大的市場，做其他人做不到的事情。下面就是這篇留學(xué)生MBA Assignment范文的全部內(nèi)容，供參考。

Profile of Alpha Consultants 阿爾法咨詢公司簡介
Alpha Consultants is a Management and IT consultancy firm. It is a multi-disciplinary consultancy house, which offers services to both private and public sector organizations in a wide range of matters. Alpha Consultants offers knowledge innovation, brings in entrepreneurial drive, helps create bonds between clients and customers and helps organizations to achieve their goals with optimal efficiency. Alpha consultants have a resource pool of over 100 of experts available at their disposal. Depending on the requirement of the job and the expertise that are required for any particular project, services are acquired from the consultants from their resource pool. What makes Alpha consultants stand out from their competitors is the diverse skillset and background of their consultants. It allows the organization to step in a wider and a bigger market and do what others cannot.
The professionals seated in the highest level at Alpha consultants bring multicultural experience, mainly in the field of development and health. This allows Alpha Consultants to pitch solid proposals for both public and private sector projects in the development and health sectors. However, over the years, Alpha Consultants has managed to hire consultants from all the various fields and sectors to make sure that they are able to cope with any challenges that a project has to offer. It adds more value and reliability to their profile, while also allowing them to aim at more diverse and new business opportunities.
阿爾法咨詢公司最高級別的專業(yè)人員帶來了多元文化的經(jīng)驗，主要是在發(fā)展和健康領(lǐng)域。這使阿爾法顧問公司能夠為發(fā)展和衛(wèi)生部門的公共和私營部門項目提出可靠的建議。然而，多年來，阿爾法顧問公司成功地從各個領(lǐng)域和部門聘請了顧問，以確保他們能夠應(yīng)對項目所帶來的任何挑戰(zhàn)。它為他們的個人資料增加了更多的價值和可靠性，同時也使他們能夠瞄準(zhǔn)更多樣化和新的商業(yè)機(jī)會。
Moreover, Alpha Consultant is an IT firm which has been providing solutions to both private and public sector institutions. By IT, it is clear that there is a significant relation of computer oriented workforce. So, it is not difficult to categorize it as a service concern business organization. It is currently not having a larger span of services so it falls into the class of small and medium enterprises. The illustrative report will provide solutions and information related to management related functions along with other core operations of the consultancy house. Performance measurement is a set of tools to evaluate the performance of a firm.
此外，阿爾法咨詢公司是一家IT公司，一直為私營和公共部門機(jī)構(gòu)提供解決方案。通過IT，很明顯，以計算機(jī)為導(dǎo)向的勞動力之間存在著重要的關(guān)系。因此，將其歸類為服務(wù)相關(guān)業(yè)務(wù)組織并不困難。它目前沒有更大的服務(wù)范圍，因此屬于中小型企業(yè)。說明性報告將提供與管理相關(guān)職能以及咨詢公司其他核心業(yè)務(wù)相關(guān)的解決方案和信息?？冃Ш饬渴且惶自u估公司績效的工具。
The services offered by Alpha Consultants include: 阿爾法顧問提供的服務(wù)包括
Research, Evaluation and Assessment 研究、評估和評估
Project Management, Design and Planning 項目管理、設(shè)計和規(guī)劃
Strategy Analysis and Policy Reviews 戰(zhàn)略分析和政策審查
Institutional Development, Training and Organizational Management 機(jī)構(gòu)發(fā)展、培訓(xùn)和組織管理
Advocacy 辯護(hù)
IT & Media Consultancy IT和媒體咨詢
Vision 視野
Alpha consultants aims to become partner in knowledge based innovation with institutes that are looking to bring change to the world. Their vision is to make a name in service excellence with the help of their skilled and experienced consultants. Alpha consultants looks forward to become a name that is known to provide sustainable and innovative solutions and help their clients in capacity building, partnership building and organizational development. They want to become the bridge to fill in the gap between the clients and customers with a vision for both entrepreneurial and human development.
阿爾法咨詢公司的目標(biāo)是與那些希望為世界帶來變革的機(jī)構(gòu)成為知識創(chuàng)新的合作伙伴。他們的愿景是在技術(shù)嫻熟、經(jīng)驗豐富的顧問的幫助下，在卓越的服務(wù)中揚名立萬。阿爾法顧問公司期待成為一個以提供可持續(xù)和創(chuàng)新解決方案并幫助其客戶進(jìn)行能力建設(shè)、伙伴關(guān)系建設(shè)和組織發(fā)展而聞名的公司。他們希望成為填補(bǔ)客戶和客戶之間差距的橋梁，同時著眼于創(chuàng)業(yè)和人類發(fā)展。
Every business has some certified Aims and objectives based on the strategy devised by the governing structure. Alpha Consultant as one a SME aims to extend the IT departments of their clients and provide multi-disciplinary services in the ICT spectrum. The technical facilities can be managed by IT & Media Division with a mix of management services or it can deliver a full fledge built IT system to clients. The mixture of both will also be offered by the firm.
每個企業(yè)都有一些經(jīng)過認(rèn)證的目標(biāo)和目標(biāo)，這些目標(biāo)和目標(biāo)基于管理結(jié)構(gòu)制定的戰(zhàn)略。阿爾法顧問作為一家中小企業(yè)，旨在擴(kuò)展其客戶的IT部門，并在ICT領(lǐng)域提供多學(xué)科服務(wù)。技術(shù)設(shè)施可以由信息技術(shù)和媒體部門管理，并提供多種管理服務(wù)，也可以向客戶提供一個完整的IT系統(tǒng)。該公司還將提供兩者的混合物。       
Mission 使命
The fundamental purpose of the organization is to use their expertise and experience to help their clients achieve new milestones. Alpha consultants have highly professional, experienced and skilled experts in the field of Management, Development and IT. It is currently engaged with various NGOs and Public sector organization who are working in development sector in various less privileged and under developed areas. It has worked in various war and disaster struck areas for different national and international organizations. In the future, it aims to expand the target projects and aim to provide consultancy not just in development and health sector, but also in IT, Media, Education and other domains. It plans to move into more professional areas such as organization development and structural environment of organizations and work in more developed areas.
組織的根本目的是利用他們的專業(yè)知識和經(jīng)驗幫助客戶實現(xiàn)新的里程碑。阿爾法咨詢在管理、開發(fā)和IT領(lǐng)域擁有高度專業(yè)、經(jīng)驗豐富和熟練的專家。它目前正在與各種非政府組織和公共部門組織進(jìn)行接觸，這些組織在各個特權(quán)較低和欠發(fā)達(dá)地區(qū)的發(fā)展部門工作。它為不同的國家和國際組織在不同的戰(zhàn)爭和災(zāi)難地區(qū)工作。未來，它的目標(biāo)是擴(kuò)大目標(biāo)項目，不僅在發(fā)展和衛(wèi)生部門，而且在信息技術(shù)、媒體、教育和其他領(lǐng)域提供咨詢服務(wù)。它計劃進(jìn)入更專業(yè)的領(lǐng)域，如組織發(fā)展和組織結(jié)構(gòu)環(huán)境，并在更發(fā)達(dá)的領(lǐng)域工作。
Factors Affecting Business Performance 影響企業(yè)績效的因素
Internal 內(nèi)部的
Innovation in the technology and the response of employees is considered of the most important factor affecting the business environment. In the case of this firm, which is in a way part of the growing IT industry it is necessary to give response to every change in the technology. The employees or the software engineers are not that much trained as the new technology comes and their expertise becomes outdated.
技術(shù)創(chuàng)新和員工的反應(yīng)被認(rèn)為是影響商業(yè)環(huán)境的最重要因素。就這家公司而言，它在某種程度上是不斷增長的IT行業(yè)的一部分，因此有必要對技術(shù)的每一個變化做出反應(yīng)。隨著新技術(shù)的到來，員工或軟件工程師沒有接受過太多培訓(xùn)，他們的專業(yè)知識也變得過時。
External 外部的
The political environment and the legislation of the authorities for IT activities have a great impact on management consultancy businesses. The licensing services and the tax structure changes rapidly whenever new technology is introduced that the business policies and strategy has to be changed. In the case of IT one of the most important factors is the availability of low cost substitutes being offered in the international market.
政治環(huán)境和當(dāng)局對信息技術(shù)活動的立法對管理咨詢業(yè)務(wù)有很大影響。每當(dāng)引入新技術(shù)時，許可證服務(wù)和稅收結(jié)構(gòu)都會迅速變化，因此必須改變商業(yè)政策和戰(zhàn)略。就IT而言，最重要的因素之一是國際市場上提供的低成本替代品的可用性。       
Assessing the Situation – SWOT Analysis:評估情況–SWOT分
Strengths:優(yōu)勢
Extensive experience of the key personals in the assignment and their relations with officials in their major clients is the key strength of Alpha consultants.
They have a broad range of clients and get various types of projects on regular basis.
阿爾法咨詢的主要優(yōu)勢是在任務(wù)中擁有豐富的關(guān)鍵人員經(jīng)驗，以及他們與主要客戶官員的關(guān)系。             
他們有廣泛的客戶，并定期獲得各種類型的項目。
Alpha consultants has a wide set of expertise, the diverse resource pool allowing them to select experts from all various fields for any desired job.
阿爾法咨詢擁有廣泛的專業(yè)知識，多樣化的資源庫使他們能夠從各個領(lǐng)域挑選專家來從事任何期望的工作。
They have been known around the world and get large scale projects from international clients and get payments in international currency hence generating revenues and enhance profitability.
他們在世界各地都很有名，從國際客戶那里獲得大規(guī)模項目，并以國際貨幣付款，從而產(chǎn)生收入并提高盈利能力。
The old presence of the company helps to gain the advantage of trust through which a good base of loyal customers can be maintained. About 64% of the customers of this SME are using it for supplies. This is a very strong feature of a firm. Company has got a strong financial position as there is no Debt to Equity ratios due to absence of Debt. The company’s share is with 150 employees but they are serving their own company and they are connected with it (100, 2014).
公司過去的存在有助于獲得信任的優(yōu)勢，通過信任可以保持忠實客戶的良好基礎(chǔ)。這家中小企業(yè)約64%的客戶將其用于供應(yīng)。這是一家公司非常強(qiáng)大的特點。公司擁有強(qiáng)大的財務(wù)狀況，因為沒有債務(wù)，因此沒有債務(wù)與股權(quán)比率。該公司擁有150名員工，但他們?yōu)樽约旱墓痉?wù)，并且與公司有聯(lián)系。
Weaknesses:劣勢
Most consultants/experts are not employees, rather Alpha consultants has to hire freelance experts who work on contractual basis.
Freelancer experts charge handsome amounts of fee and every time services are acquired, company has to search, track and negotiate with experts for each separate job.
大多數(shù)顧問/專家都不是員工，Alpha顧問必須雇傭合同制的自由職業(yè)專家。             
自由職業(yè)者專家收取高額費用，每次獲得服務(wù)時，公司都必須為每一份單獨的工作搜索、跟蹤并與專家協(xié)商。
There are certain weaknesses as compared to other competing companies i.e. the concentration of the firm is divided into multiple segments under the name of Alpha Consultants. There are no separate services entities. Along with this the company is only targeting the local and the concentration towards internationalization is very less while other firms are going international or global. Considering the outreach the companies have got internationally now with the social media and search engine tools the competition has gotten very tough. Moreover, the handheld devices and smartphones influx have changed the dimension of IT industry on a massive level. Adapting to the changing needs of the market and new technologies has become very important for SME like Alpha Co and not being able to expand its outreach to international market has been a very major weakness.
與其他競爭公司相比，存在某些弱點，即公司的集中度以阿爾法顧問的名義分為多個部門。沒有單獨的服務(wù)實體。除此之外，該公司只針對本地市場，在其他公司走向國際或全球時，國際化的集中度非常低。考慮到這些公司現(xiàn)在通過社交媒體和搜索引擎工具在國際上的影響力，競爭變得非常激烈。此外，手持設(shè)備和智能手機(jī)的涌入在很大程度上改變了IT行業(yè)的規(guī)模。適應(yīng)不斷變化的市場需求和新技術(shù)對AlphaCo這樣的中小企業(yè)來說變得非常重要，而無法擴(kuò)大其在國際市場的影響力一直是一個非常重要的弱點。
Opportunities:機(jī)會
Due to their wide and diverse resource pool, they can handle all different sorts of projects and explore new work areas. Yet, Alpha consultants is associated with various NGOs and public sector organizations.
由于他們擁有廣泛多樣的資源庫，他們可以處理所有不同類型的項目并探索新的工作領(lǐng)域。然而，阿爾法顧問與各種非政府組織和公共部門組織有聯(lián)系。
Alpha consultants can use their IT and Media professionals to explore new IT grounds, provide services to Telecom giants and Entertainment industry. Also they can form collaboration with defense institutes to provide various services.
阿爾法咨詢可以利用他們的IT和媒體專業(yè)人員探索新的IT領(lǐng)域，為電信巨頭和娛樂行業(yè)提供服務(wù)。此外，他們還可以與國防機(jī)構(gòu)合作，提供各種服務(wù)。
As they get projects on usual basis, they need young talent as well as experienced staff. They provide employment opportunities to fresh graduates and experienced jobseekers to get benefit from their energetic minds and use them in project developments by providing economic salaries.
由于他們通常都會獲得項目，他們需要年輕的人才和經(jīng)驗豐富的員工。他們?yōu)閼?yīng)屆畢業(yè)生和有經(jīng)驗的求職者提供就業(yè)機(jī)會，以從他們充滿活力的頭腦中受益，并通過提供經(jīng)濟(jì)工資將他們用于項目開發(fā)。       
Many of the IT firms from EU are now outsourcing the basic tasks to south Asian countries like India. This can be a good opportunity for Alpha Co to save costs along with efficiency in work. Another opportunity is to establish umbrella brands and other co-brands for different segment of IT services.
許多來自歐盟的IT公司現(xiàn)在將基本任務(wù)外包給印度等南亞國家。這可能是阿爾法公司節(jié)省成本和提高工作效率的好機(jī)會。另一個機(jī)會是為不同的IT服務(wù)部門建立傘式品牌和其他聯(lián)合品牌。
Threats:威脅
The consultants who are not Alpha consultants’ employees but working only on contractual basis, get to interact with their clients and form bonds. These consultants not only gain experience under the banner of Alpha consultants, but if they decide to work alone, they can ruin these connections and the inside knowledge they have to offer competition.
那些不是阿爾法顧問的員工，但只在合同基礎(chǔ)上工作的顧問可以與客戶互動并建立聯(lián)系。這些顧問不僅在阿爾法顧問的旗號下獲得經(jīng)驗，而且如果他們決定單獨工作，他們可能會破壞這些聯(lián)系和他們所提供的內(nèi)部知識。
Freelancers will be working on organization projects; they may have access to the organizational internal details and may leak out this confidential information to others.
自由職業(yè)者將從事組織項目；他們可能會獲得組織內(nèi)部的詳細(xì)信息，并可能會將這些機(jī)密信息泄露給其他人。
If at some stage project accomplished by freelancer comes to the organization for feature addition or updations, the freelancer may not be available to complete that project or charge fee more than the budget. In that case, Alpha consultants has to hire a new freelance expert who will first have to understand all the previous work and this leads to wastage of time as well as money.
如果在某個階段，自由職業(yè)者完成的項目來到組織進(jìn)行功能添加或更新，則自由職業(yè)者可能無法完成該項目或收取超出預(yù)算的費用。在這種情況下，阿爾法顧問必須雇傭一名新的自由職業(yè)專家，他首先必須了解之前的所有工作，這會導(dǎo)致時間和金錢的浪費。               
There are multiple threats associated with IT business and SME sector. To make SME is not at all a difficult task. Most of the IT business and core operations are being performed in underdeveloped countries or the third world countries. The reason is that the cost is lessoned as compared to EU. So Alpha Consultants has threat of new entrants in the same field along with the cost determination in the current scenario of changing business environment.
IT業(yè)務(wù)和中小企業(yè)部門存在多種威脅。打造中小企業(yè)根本不是一項艱巨的任務(wù)。大多數(shù)IT業(yè)務(wù)和核心運營都在不發(fā)達(dá)國家或第三世界國家進(jìn)行。原因是與歐盟相比，成本更低。因此，在當(dāng)前不斷變化的商業(yè)環(huán)境中，阿爾法咨詢公司面臨著同一領(lǐng)域新進(jìn)入者的威脅，同時也面臨著成本決定的威脅。     
Overcoming Weaknesses 克服劣勢
There are different strategies to overcoming the weaknesses of SME like Alpha Co. The first solution is to outsource majorly activities for the development of infrastructure and software. Secondly, branding can prove to be a key of success. Human Resource system will be needed if the company is internationalized. According to the research the internationalization of the SME brings in 7% employment chances and gives growth to the firms. So for these methods and alternatives the evaluation is given in this report:
有不同的策略來克服像阿爾法公司這樣的中小企業(yè)的弱點。第一個解決方案是將基礎(chǔ)設(shè)施和軟件開發(fā)的主要活動外包。其次，品牌可以證明是成功的關(guān)鍵。如果公司國際化，就需要人力資源系統(tǒng)。根據(jù)研究，中小企業(yè)的國際化帶來了7%的就業(yè)機(jī)會，并為企業(yè)帶來了增長。因此，本報告對這些方法和備選方案進(jìn)行了評估：
Outsourcing:外包
Most of the processes like development of the script of different software can be outsourced to other countries like India, where the IT infrastructure is cheap. In this way the company will be able to earn more profit by covering most of the cost incurred. The outsourcing technique will provide a contribution towards social welfare as the company will provide employment sources. Outsourcing for other activities will also help the company to attain the status of global organization.
大多數(shù)過程，如開發(fā)不同軟件的腳本，可以外包給其他國家，如印度，那里的IT基礎(chǔ)設(shè)施很便宜。通過這種方式，公司將能夠通過支付所產(chǎn)生的大部分成本來賺取更多的利潤。外包技術(shù)將為社會福利做出貢獻(xiàn)，因為公司將提供就業(yè)來源。其他活動的外包也將有助于公司獲得全球組織的地位。       
Branding:品牌
The services being offered separately can be considered as different brands like: 單獨提供的服務(wù)可以被視為不同的品牌，如：
Alpha Management Consultants 阿爾法管理咨詢
Alpha Media & Advocacy Consultants 阿爾法媒體和宣傳咨詢
Alpha IT Consultants 阿爾法IT咨詢
In this way different service segments will be considered as different service entities. These services will be provided under the umbrella of parent brand Alpha Consultancy. It will show the expansion of business in real as well as in imaginary terms. The co-branding technique will provide boost to the company.
這樣，不同的服務(wù)段將被視為不同的服務(wù)實體。這些服務(wù)將由母品牌阿爾法咨詢提供。它將以真實和想象的方式顯示業(yè)務(wù)的擴(kuò)張。聯(lián)合品牌技術(shù)將為公司提供助力。
Compensation System:補(bǔ)償系統(tǒng)
After going international, the company may develop some compensation systems to provide healthy incomes to the new employees from different companies. So that the motivation level of the employees may get higher and they may contribute towards innovation and development.
國際化后，公司可能會制定一些薪酬制度，為不同公司的新員工提供健康的收入。這樣，員工的激勵水平可能會更高，他們可能會為創(chuàng)新和發(fā)展做出貢獻(xiàn)。
Constraint and Restrictions 約束和限制
There are many types of restriction mounted by the local authorities on small businesses. In the case of consultancy business, there are following restrictions: 地方當(dāng)局對小企業(yè)實行多種限制。就咨詢業(yè)務(wù)而言，存在以下限制：
Registration 登記
The business or the SME should be registered under authorities with correct particulars. It should mention everything related to business and prove that is ethical business and there is no harm for environment.
企業(yè)或中小企業(yè)應(yīng)在主管部門登記，并提供正確的詳細(xì)信息。它應(yīng)該提到與商業(yè)有關(guān)的一切，并證明這是合乎道德的商業(yè)，對環(huán)境無害。
Authorization 授權(quán)
The SME should be authorized by the governing bodies of the country. The trademark should be registered and there should be acquisition of copyrights to run a Small & Medium enterprise. This is very important that the name should be unique and in the case of IT, the processes should not be imitated from any other firm.
中小企業(yè)應(yīng)獲得國家管理機(jī)構(gòu)的授權(quán)。商標(biāo)應(yīng)注冊，并應(yīng)獲得經(jīng)營中小型企業(yè)的版權(quán)。這一點非常重要，即名稱應(yīng)是唯一的，在IT領(lǐng)域，流程不應(yīng)模仿任何其他公司。
Evaluation:評估
The evaluation of small & Medium Enterprise is necessary as the government of EU countries takes the working infrastructure of employees in account. The working of employees and the utilization of human resources are checked and evaluated by different authorities.
對中小企業(yè)的評估是必要的，因為歐盟國家的政府考慮到了員工的工作基礎(chǔ)設(shè)施。員工的工作和人力資源的利用由不同的部門進(jìn)行檢查和評估。
Responsibilities and Liabilities of Owner & Managers 業(yè)主和經(jīng)理的責(zé)任和義務(wù)
Owner 業(yè)主
In small and medium enterprises there are multiple roles associated with owner of the business. Owner is not only an investor, but is also responsible to make business strategy of the business. Conduct Financial analysis and arrange the finances if needed. Check the legal requirement of the firm along with some attention to the marketing and sales activities of the business. Managing human resource and customer feedback evaluation is also one of the liabilities of owners. In SMEs with more than one owner it is important to contribute in terms of time and finance equally in the business.
在中小型企業(yè)中，有多種角色與企業(yè)所有者相關(guān)。所有者不僅是投資者，還負(fù)責(zé)制定企業(yè)的經(jīng)營戰(zhàn)略。進(jìn)行財務(wù)分析，必要時安排財務(wù)。檢查公司的法律要求，并注意企業(yè)的營銷和銷售活動。管理人力資源和客戶反饋評估也是所有者的責(zé)任之一。在擁有多個所有者的中小企業(yè)中，重要的是在企業(yè)中平等地投入時間和資金。
Manager 經(jīng)理
There are four basic management functions which should be performed by every type of manager. These four basic functions include: 每種類型的經(jīng)理都應(yīng)履行四項基本管理職能。這四個基本功能包括
Planning 計劃
Leading 領(lǐng)導(dǎo)
Controlling 控制
Organizing 組織
By planning it is meant to plan the routine and day to day activities in the business. In the case of Alpha Consultants it is necessary to plan activities which are the part of multiple projects on going. Some are the management consultancy projects while other is the IT services being offered different firms. The manager should ensure the good planning. Then the manager should lead the working team of employees in accordance with the policy and objectives of the business. As to provide the solutions for IT and management both, it is necessary for a manager to provide a controlled environment in which the activities are organized to deliver best quality in time. Such services can only be delivered when there is a proper control and innovation is appreciated through the leading role of a manager in business (Fincham, 2000).
通過計劃，它意味著計劃業(yè)務(wù)中的日常和日?；顒?。就阿爾法顧問而言，有必要計劃作為多個正在進(jìn)行的項目的一部分的活動。一些是管理咨詢項目，另一些是不同公司提供的IT服務(wù)。經(jīng)理應(yīng)確保做好計劃。然后，經(jīng)理應(yīng)根據(jù)業(yè)務(wù)政策和目標(biāo)領(lǐng)導(dǎo)員工工作團(tuán)隊。為了同時為IT和管理提供解決方案，經(jīng)理必須提供一個受控的環(huán)境，在該環(huán)境中組織活動以及時提供最佳質(zhì)量。只有在適當(dāng)?shù)目刂坪蛣?chuàng)新通過管理者在商業(yè)中的領(lǐng)導(dǎo)作用得到認(rèn)可時，才能提供此類服務(wù)。
Finance 財務(wù)
There financial status of Alpha Consultant is one of the best in its kind. It is a debt free company. There is no incorporation and the proprietorship is sole. The company’s profit is increasing gradually with time due to appropriate cost base with respect to other companies.
阿爾法咨詢的財務(wù)狀況是同類公司中最好的。這是一家無債務(wù)的公司。沒有公司，獨資企業(yè)。由于與其他公司相比具有適當(dāng)?shù)某杀净A(chǔ)，公司的利潤隨著時間的推移逐漸增加。
Marketing and Sales 營銷和銷售
The customer base of Alpha Co must be very strong as it has started from providing services only to customers and now it reselling the services to end users as well as public and private sector. Most of the customers were of public sector organizations. The company has increased its business portfolio by providing multiple solutions. These multiple solutions include Infrastructure, Microsoft, networking, optimized desktop, Asset Management and security. The other SMEs in this category are only limited to one type of services like only security or networking. Very less firms are giving asset management software oriented services (Eikebrokk, 2007).
阿爾法公司的客戶基礎(chǔ)必須非常強(qiáng)大，因為它從只向客戶提供服務(wù)開始，到現(xiàn)在將服務(wù)轉(zhuǎn)售給最終用戶以及公共和私營部門。大多數(shù)客戶來自公共部門組織。該公司通過提供多種解決方案增加了業(yè)務(wù)組合。這些多個解決方案包括基礎(chǔ)架構(gòu)、Microsoft、網(wǎng)絡(luò)、優(yōu)化桌面、資產(chǎn)管理和安全。這一類別中的其他中小企業(yè)僅限于一種類型的服務(wù)，如安全或網(wǎng)絡(luò)。很少有公司提供面向資產(chǎn)管理軟件的服務(wù)。
According to the secondary research given in the assignment, IT firm from UK or EU can easily internationalize on the basis of services provided online. In this way the firm can increase the profit and employment capacity.
根據(jù)任務(wù)中給出的二級研究，來自英國或歐盟的IT公司可以根據(jù)在線提供的服務(wù)輕松實現(xiàn)國際化。通過這種方式，公司可以增加利潤和就業(yè)能力。       
Human resources 人力資源
There are about 600 people in the SME. They are very energetic and like tradition strong innovation is demanded from the skilled workers of the firm. The detailed analysis provides the competitive advantage of Alpha Co on other similar firms. This advantage is that apart from passionate employees the preference is given to disciplined, flexible and diversified employees. In this way the firm stands at its best among other firms of same category.
中小企業(yè)約有600人。他們非常精力充沛，像傳統(tǒng)一樣，公司的熟練工人需要強(qiáng)大的創(chuàng)新。詳細(xì)分析提供了阿爾法公司相對于其他類似公司的競爭優(yōu)勢。這一優(yōu)勢在于，除了熱情的員工外，優(yōu)先選擇紀(jì)律嚴(yán)明、靈活多樣的員工。這樣，該公司在同類公司中處于最佳地位。
Use of Technology 技術(shù)運用
As this is an IT related firm and knows better to use the technology. The company is using the technology related to multiple fields at once. It has got many advantages along with the disadvantages. It is very difficult for a SME to provide core operations of different or multiple solutions. Especially in IT one business SME can only provide expert solution for one factor of the technology. There are other firms in the category which are having customer base and expertise only in one sector of the technology. Whether it’s the web, security or networking Alpha Consultants is giving multiple solutions which is the good point but customer can perceive a ‘ Jack of all trades and Master of None ‘ type stereotype.
因為這是一家與IT相關(guān)的公司，更了解如何使用該技術(shù)。該公司正在同時使用與多個領(lǐng)域相關(guān)的技術(shù)。它有很多優(yōu)點和缺點。中小企業(yè)很難提供不同或多種解決方案的核心運營。特別是在IT領(lǐng)域，SME只能為某一技術(shù)因素提供專家解決方案。該類別中還有其他公司僅在一個技術(shù)領(lǐng)域擁有客戶基礎(chǔ)和專業(yè)知識。無論是網(wǎng)絡(luò)、安全還是網(wǎng)絡(luò)，阿爾法咨詢都提供了多種解決方案，這是一個很好的點，但客戶可以感覺到一種“萬事通”式的刻板印象。
Developing Strategies, Goals and Objectives:制定戰(zhàn)略、目標(biāo)和目標(biāo)
Considering the weaknesses and threats faced by Alpha consultants, a number of recommendations can be suggested:
Alpha consultants has a huge resource pool. It has professionals and experts in tens of sectors and fields. However, the key professionals inside the organization are development experts, so they key focus is on development projects. It strongly needs a separate department that will be dedicated to hunting new opportunities and finding new projects. That way Alpha consultants will be able to target various new projects and explore untouched domains.
考慮到Alpha顧問面臨的弱點和威脅，可以提出一些建議：             
阿爾法顧問擁有龐大的資源庫。它擁有數(shù)十個部門和領(lǐng)域的專業(yè)人員和專家。然而，組織內(nèi)部的關(guān)鍵專業(yè)人員是開發(fā)專家，因此他們的重點是開發(fā)項目。它強(qiáng)烈需要一個獨立的部門，專門尋找新的機(jī)會和發(fā)現(xiàn)新的項目。這樣，Alpha顧問將能夠針對各種新項目并探索未觸及的領(lǐng)域。
As discussed in the SWOT analysis, when Alpha consultants has to acquire freelance experts for various projects, it not only allows the consultants and experts to get access to company’s information, but also allows them to interact with their clients. These freelance professionals can exploit this information. However, if Alpha consultants hires more experts as their employees rather than outsourcing to freelance expert, it can gain a lot of advantage.
正如SWOT分析中所討論的，當(dāng)阿爾法顧問必須為各種項目聘請自由職業(yè)專家時，這不僅允許顧問和專家獲取公司信息，還允許他們與客戶互動。這些自由職業(yè)者可以利用這些信息。然而，如果阿爾法咨詢公司雇傭更多的專家作為其員工，而不是外包給自由職業(yè)專家，則可以獲得很多優(yōu)勢。       
We have been discussed that Alpha consultants has both the valuable experience and a valued name in development and health sector. It can use this name and use their profile to land in new opportunities. By entering new domains, it is expanding and at the same time giving the business a bigger name. The goal of Alpha consultants at the moment should be to gain multi-sector and multi-regional experience using its already established name in development sector. Areas such as Telecom giants, Defense organizations, Financial Institutions and Entrepreneurial start-ups are key areas of focused. Alpha consultants with their experience can provide assistance to all these clients, while also helping their inner growth.
在這篇MBA Assignment中我們已經(jīng)討論過，阿爾法咨詢在發(fā)展和衛(wèi)生領(lǐng)域既有寶貴的經(jīng)驗，也有寶貴的聲譽。它可以使用這個名稱并使用他們的個人資料來獲得新的機(jī)會。通過進(jìn)入新的領(lǐng)域，它在不斷擴(kuò)張，同時也為企業(yè)帶來了更大的聲譽。阿爾法咨詢公司目前的目標(biāo)應(yīng)該是利用其在發(fā)展領(lǐng)域的既定名稱獲得多部門和多區(qū)域的經(jīng)驗。電信巨頭、國防組織、金融機(jī)構(gòu)和創(chuàng)業(yè)公司等領(lǐng)域是重點關(guān)注的領(lǐng)域。阿爾法咨詢憑借他們的經(jīng)驗可以為所有這些客戶提供幫助，同時也幫助他們的內(nèi)心成長。本站提供各國留學(xué)生MBA Assignment代寫或指導(dǎo)服務(wù)，如有需要可咨詢本平臺。