MBA assignment格式：Comparison of Virgin Group and Ben & Jerry's Inc
MBA assignment格式-維珍集團(tuán)與Ben&Jerry(本杰瑞）公司的比較。本文是一篇留學(xué)生MBA戰(zhàn)略管理方向assignment寫作格式范文，主要內(nèi)容是講述戰(zhàn)略被認(rèn)為是業(yè)務(wù)組織的范圍和方向。在不斷變化的競爭性商業(yè)環(huán)境中贏得商業(yè)市場被稱為管理層的游戲計劃。這篇assignment正在向主要公司說明維珍集團(tuán)和Ben&Jerry’s公司，本篇assignment對這兩家公司的經(jīng)營戰(zhàn)略及其實現(xiàn)和保持競爭優(yōu)勢的戰(zhàn)略能力進(jìn)行了比較和對比，并在其他標(biāo)題中對兩家公司進(jìn)行了比較，如：；BCG矩陣分析、SWOT分析、PESTEL分析、波特五力分析、Ansoff矩陣、價值創(chuàng)造和品牌戰(zhàn)略。下面就一起來看一下這篇MBA assignment格式范文的全部內(nèi)容。
Strategy is considered as the scope and direction of the business organization. It is known as management’s game plan to win the business market in the changing competitive business environment. This assignment is illustrating about to major companies such as; Virgin Group and Ben & Jerry’s Homemade Holdings, Inc. This assignment compares and contrast the Business Strategies of these two companies and their strategic capabilities for achieving and sustaining competitive advantage, further it compares both companies in other headings such as; BCG Matrix Analysis, SWOT Analysis, PESTEL Analysis, Porter’s Five Force Analysis, Ansoff Matrix, Value Creation and Branding Strategies.
BCG Analysis illustrates the Market share and market growth, which is varies to both organization, SWOT Analysis and PESTEL Analysis Illustrate the Micro and Macro Environmental conditions of both Virgin Group and Ben & Jerry and their strength and weakness from opportunities and threats from external situations. Porter’s Five Force Analysis is to logically evaluate major potential stages of opportunities, risks, threats and profitability depended on five major elements within both Virgin Group and Ben& Jerry. Ansoff Matrix to focus on the firm’s present and potential products and markets by considering ways to grow through existing products and new products, and in existing business markets and new business markets, there are possible four product-market combinations both Virgin Group and Ben& Jerry are illustrated. Further, there will be a placement these two brands in the Ansoff’s matrix during their commencement and their shift of from one quadrant to other quadrants. Both companies achieved their sustainability by achieving the triple bottom lines such as; Profit, People and Planet. Both company’s business strategy is to achieve superior profitability by proving ecofriendly products to the customers, as well it is not harmful to the environments and also company’s corporate social responsibility (CSR) illustrates the efforts for the people. These two companies value creation and sustainability strategies are illustrated separately and also this assignment illustrates their branding strategies as well.
BCG分析說明了市場份額和市場增長，這因組織而異，SWOT分析和PESTEL分析說明了維珍集團(tuán)和Ben&Jerry的微觀和宏觀環(huán)境條件，以及他們在外部形勢的機(jī)遇和威脅中的優(yōu)勢和劣勢。波特的五力分析是根據(jù)維珍集團(tuán)和Ben&Jerry內(nèi)部的五個主要因素，從邏輯上評估機(jī)會、風(fēng)險、威脅和盈利能力的主要潛在階段。Ansoff矩陣通過考慮通過現(xiàn)有產(chǎn)品和新產(chǎn)品實現(xiàn)增長的方式，專注于公司現(xiàn)有和潛在的產(chǎn)品和市場，在現(xiàn)有業(yè)務(wù)市場和新業(yè)務(wù)市場中，維珍集團(tuán)和Ben&Jerry可能有四種產(chǎn)品市場組合。此外，這兩個品牌在開始運營期間以及從一個象限到另一個象限的轉(zhuǎn)變期間，將被放置在Ansoff的矩陣中。兩家公司都通過實現(xiàn)三重底線來實現(xiàn)其可持續(xù)性，如：；利潤、人和地球。這兩家公司的商業(yè)戰(zhàn)略都是通過向客戶證明生態(tài)友好的產(chǎn)品來實現(xiàn)卓越的盈利能力，同時它對環(huán)境無害，公司的企業(yè)社會責(zé)任也體現(xiàn)了為人民所做的努力。這兩家公司的價值創(chuàng)造和可持續(xù)發(fā)展戰(zhàn)略分別進(jìn)行了說明，本篇assignment也說明了他們的品牌戰(zhàn)略。
Finally assignment illustrates the conclusion for Virgin Group and Ben & Jerry’s Homemade Holdings Inc, which illustrates recommendations and best solution are provided for upcoming future strategic decision making and covering human resources theories.
最后，本篇assignment闡述了維珍集團(tuán)和Ben&Jerry’s的結(jié)論，為即將到來的未來戰(zhàn)略決策提供了建議和最佳解決方案，并涵蓋了人力資源理論。
Above mentioned model is based on the Mckinsey 7S theory that, for a company / organization to perform well in the relevant business industry, these seven major essentials should need to be aligned and mutually reinforcing. Organizations are preparing their strategy to match with the competitive and changing business environment.
上述模型基于麥肯錫7S理論，即一個公司/組織要想在相關(guān)商業(yè)行業(yè)中表現(xiàn)出色，這七個主要要素應(yīng)該保持一致并相輔相成。各組織正在準(zhǔn)備其戰(zhàn)略，以適應(yīng)競爭和不斷變化的商業(yè)環(huán)境。
Every successful organizations in the business market have their efficient own strategic capability which refers to their skills and abilities via that their unique resources are deployed through their organizational activities and process to attain competitive advantage in changing business environment in such ways others cannot copy or imitate.
商業(yè)市場上每一個成功的組織都有自己高效的戰(zhàn)略能力，這是指他們的技能和能力，通過組織活動和流程部署他們獨特的資源，在不斷變化的商業(yè)環(huán)境中以其他人無法復(fù)制或模仿的方式獲得競爭優(yōu)勢。
Organization’s Strategies’ are generated by their Vision and Objectives by analyzing internal and external analysis by formulating core competencies and critical success factors they go for strategic options then after they evaluate whether it is feasible for organization’s core competencies, acceptable to stake holders and suitable in changing environment. Then after everything is positive organization will implement it.
組織的戰(zhàn)略是由其愿景和目標(biāo)產(chǎn)生的，通過分析內(nèi)部和外部分析，通過制定核心能力和關(guān)鍵成功因素，他們選擇戰(zhàn)略選項，然后在評估組織的核心能力是否可行、利益相關(guān)者是否可以接受以及是否適合不斷變化的環(huán)境后。然后，在一切都是積極的之后，組織將實施它。
Virgin Group is one of the largest private organization in the United Kingdom which comprises of various types of businesses. It is popularly known to be one of the worlds most respected product brand name (Virgin) and venture capital organizations which is founded and developed by Sir Richard Branson in the year of 1970.
維珍集團(tuán)是英國最大的私人組織之一，由各種類型的企業(yè)組成。它是世界上最受尊敬的產(chǎn)品品牌和風(fēng)險投資組織之一，由理查德·布蘭森爵士于1970年創(chuàng)立和發(fā)展。
The Virgin Group’s rationale is to diversify into several business markets as possible, and develop the Virgin Group’s brand name and extend all over the world at a cost; where stature might be depend upon to decrease barricades to access into static markets (Bobade, 2013). It is the way in that a virgin corporate parent visualizes the technique which it can add value to its Strategic Business Units (SBU) and these SBU’s provides Technology, knowledge and resources to make their products (goods and services) in best quality.
維珍集團(tuán)的理由是盡可能向多個業(yè)務(wù)市場多元化，并以一定的成本發(fā)展維珍集團(tuán)品牌并在世界各地推廣；地位可能取決于減少進(jìn)入靜態(tài)市場的障礙。這是一種原始母公司可視化技術(shù)的方式，它可以為其戰(zhàn)略業(yè)務(wù)部門增加價值，這些SBU提供技術(shù)、知識和資源，使其產(chǎn)品（商品和服務(wù)）達(dá)到最佳質(zhì)量。
Diversification into as several business markets feasible so as to develop the virgin group’s brand. The sacrifice of short term profits to earn long term growth. Acquiring innovative partners, pioneers in their relevant fields. Producing and delivering better quality product and services to a complacent market in virgin group’s growth phase (Grant, 2012).
多元化經(jīng)營為多個可行的業(yè)務(wù)市場，以發(fā)展維珍集團(tuán)的品牌。犧牲短期利潤來獲得長期增長。收購相關(guān)領(lǐng)域的創(chuàng)新合作伙伴和先驅(qū)。在維珍集團(tuán)的成長階段，為自滿的市場生產(chǎn)和提供更高質(zhì)量的產(chǎn)品和服務(wù)。
The major success points behind the growth of Virgin Group could be connected to Richard Branson and its brand name and also with its exceptional organizational culture, unique management style with minimal hierarchy structure and management levels (Grant, 2012).
維珍集團(tuán)成長背后的主要成功點可能與Richard Branson及其品牌名稱有關(guān)，也與其卓越的組織文化、具有最低層次結(jié)構(gòu)和管理水平的獨特管理風(fēng)格有關(guān)。
As per the porter’s generic strategies Virgin Group’s Major Strategy for achieving competitive advantage is their differentiation strategy to obtain superior profitability from changing competitive business environment (Bobade, 2013).
根據(jù)搬運工的通用戰(zhàn)略，維珍集團(tuán)實現(xiàn)競爭優(yōu)勢的主要戰(zhàn)略是其差異化戰(zhàn)略，以從不斷變化的競爭商業(yè)環(huán)境中獲得卓越的盈利能力。
It has also contributed to the end customer’s experienced fruitful outcome. Branson’s businesses had the high level of ambition for globally expanding the firm’s business by using the brand name of the Virgin, that’s the main reason business of Virgin group did not stand still within some specific business industries but expanded enormously.
它也為最終客戶帶來了豐富多彩的成果。布蘭森的企業(yè)對使用維珍品牌在全球范圍內(nèi)擴(kuò)大公司業(yè)務(wù)抱有很高的雄心，這也是維珍集團(tuán)的業(yè)務(wù)在某些特定的商業(yè)行業(yè)中沒有停滯不前，而是大幅擴(kuò)張的主要原因。
Virgin Group believes on that organization’s sustainability relies on achieving triple bottom line, which is; People, Profit and Planet. Their Products are very eco-friendly, their corporate social responsibility (CSR) is very much considering about the people. With their unique resources and distinctive capabilities, they are achieving competitive advantage from that they are gaining superior profitability.
維珍集團(tuán)認(rèn)為，該組織的可持續(xù)性取決于實現(xiàn)三重底線，即：；人、利潤和地球。他們的產(chǎn)品非常環(huán)保，他們的企業(yè)社會責(zé)任非?？紤]人民。憑借其獨特的資源和獨特的能力，他們正在獲得競爭優(yōu)勢，從而獲得卓越的盈利能力。
Ben & Jerry is a leading business organization which manufactures ice cream products, frozen yogurt products, and sorbet products. It was founded by Jerry Greenfield and Ben Cohen at Burlington, Vermont, United States on 1978. Its main factory in located Waterbury, Vermont and its headquarters located in South Burlington, Vermont (Ben & Jerry, 2013)
Ben&Jerry是一家領(lǐng)先的商業(yè)組織，生產(chǎn)冰淇淋產(chǎn)品、冷凍酸奶產(chǎn)品和冰糕產(chǎn)品。它由杰里·格林菲爾德和本·科恩于1978年在美國佛蒙特州伯靈頓創(chuàng)立。其主要工廠位于佛蒙特州沃特伯里，總部位于佛蒙特州南伯靈頓
Unilever acquires the Ben & Jerry company in 2000 with some term and conditions such as; retaining Ben & Jerry’s brand name, retaining the company’s employees for 2 years, etc. The Ben & Jerry’s CEO steps down and replaced by Yves Couette (Jordann, et al., 2015).
聯(lián)合利華于2000年收購了Ben&Jerry公司，并附帶了一些條款和條件，如：保留Ben&Jerry的品牌名稱，保留公司員工2年等。Ben&Jery的首席執(zhí)行官辭職，由Yves Couette接替。
A Strategic Business Unit (SBU) of Unilever considers as a part of a business organization for that there is a distinct external market for its products (goods or service) which is different from another Strategic Business Unit (SBU), However, Ben & Jerry operates worldwide as a subsidiary company of the Unilever (Jordann, et al., 2015).
聯(lián)合利華的戰(zhàn)略業(yè)務(wù)部門認(rèn)為其產(chǎn)品（商品或服務(wù)）有一個獨特的外部市場，這與另一個戰(zhàn)略業(yè)務(wù)部門不同，是業(yè)務(wù)組織的一部分。然而，Ben&Jerry作為聯(lián)合利華的子公司在全球范圍內(nèi)運營。
The Ben & Jerry’s Homemade Holdings Inc. adopted their mission statement in three parts such as; Product Mission, Social Mission and Economic Mission to formalize the company’s business philosophy (Nordin & Gregory, 2013).
Ben&Jerry’s 公司通過了三部分的使命宣言，如：；產(chǎn)品使命、社會使命和經(jīng)濟(jì)使命，使公司的經(jīng)營理念正式化。
Underlying this mission is the willpower to search for innovative paths of addressing all three major elements, though holding a profound respect for firm’s employees and the customers at large (Nordin & Gregory, 2013). Currently 750 scoop shops in available internationally covering more than 25 countries and employing more than 15,000 people.
這一使命的基礎(chǔ)是尋求解決所有三大要素的創(chuàng)新途徑的意志力，盡管對公司員工和廣大客戶懷有深深的敬意。目前，國際上有750家獨家商店，覆蓋25多個國家，雇傭了15000多名員工。
An analysis of the both internal and external forces which shaping the ice cream products manufacturing industry are necessary, so as to determine the efficiency & effectiveness of Ben & Jerry company’s current and forthcoming corporate and environmental strategies (Nordin & Gregory, 2013). The firm utilizes numerous analytical tools to illustrate the internal weakness, strengths and market opportunities of the ice cream industry as well the threats, product demand, new market competitors and rivalry.
有必要對塑造冰淇淋產(chǎn)品制造業(yè)的內(nèi)部和外部力量進(jìn)行分析，以確定Ben&Jerry公司當(dāng)前和即將實施的企業(yè)和環(huán)境戰(zhàn)略的效率和有效性。該公司利用大量分析工具來說明冰淇淋行業(yè)的內(nèi)部弱點、優(yōu)勢和市場機(jī)會，以及威脅、產(chǎn)品需求、新市場競爭對手和競爭對手。
Ben & Jerry firm’s strategy strives highly to implement the three integrated missions that are illustrated in below mentioned figure: attaining economic growth, earning higher profitability, producing a supreme quality products and incorporating social activism (Marsano, 2014).
Ben&Jerry公司的戰(zhàn)略高度致力于實現(xiàn)三個綜合使命，如下圖所示：實現(xiàn)經(jīng)濟(jì)增長、獲得更高的盈利能力、生產(chǎn)最高質(zhì)量的產(chǎn)品和融入社會行動主義（。
Ben & Jerry’s can deliver to their customers something they notice is very temptingly different from challenging competitors. Ben & Jerry’s super premium innovative various ice cream flavors that taste better and comprise of all fresh, natural and supreme quality ingredients (Heller, 2015).
Ben&Jerry’s可以為客戶提供他們注意到的與具有挑戰(zhàn)性的競爭對手截然不同的東西。Ben&Jerry的超優(yōu)質(zhì)創(chuàng)新冰淇淋口味，味道更好，由所有新鮮、天然和優(yōu)質(zhì)的成分組成。
Moreover, to differentiating its products from other ice cream competitors in the industry, Ben & Jerry’s general strategy is to combine several other important elements, including developing Ben & Berry’s image of social activism, generating awareness & brand loyalty, franchising the company to help financial growth, and promoting innovative advertising methods (Thompson & Strickland, 2006).
此外，為了將其產(chǎn)品與行業(yè)中的其他冰淇淋競爭對手區(qū)分開來，Ben&Jerry的總體戰(zhàn)略是結(jié)合其他幾個重要因素，包括發(fā)展Ben&Berry的社會行動主義形象、提高知名度和品牌忠誠度、特許經(jīng)營公司以幫助財務(wù)增長，以及推廣創(chuàng)新的廣告方法。
Their scoop shops play a significant role and they serve as a major employment resource for people and a source of income (Marsano, 2014). Furthermore, Ben & Jerry company increases its competitive advantage through several franchises by increasing revenue, expanding market share, and spreading the Ben & Jerry’s brand name with minimum amounts of startup investment (Nordin & Gregory, 2013).
Based on this assignment, The Virgin Group’s rationale is to diversify into several business markets as possible, and develop the Virgin Group’s brand name and extend all over the world. virgin corporate parent visualizes the technique which it can add value to its Strategic Business Units (SBU) and these SBU’s provides Technology, knowledge and resources to make their products (goods and services) in best quality. Ben & Jerry’ company’s strategy strives to implement their major three integrated missions for attaining economic growth, earning higher profitability, producing a supreme quality products and incorporating social activism. The corporate strategy of Ben & Jerry’s can be considered as a focused or niche market strategy based primarily on quality production and focus product differentiation. Even though, Ben & Jerry’s focused differentiation strategies target a narrow customer segment, this strategy aids and supports the company to gain a strong competitive advantage over its competitors.
他們的獨家新聞商店發(fā)揮著重要作用，是人們的主要就業(yè)資源和收入來源。此外，Ben&Jerry公司通過增加收入、擴(kuò)大市場份額和以最低的創(chuàng)業(yè)投資推廣Ben&Jerry's品牌，通過幾項特許經(jīng)營增加了其競爭優(yōu)勢。
根據(jù)這份assignment格式范文，維珍集團(tuán)的理由是盡可能向多個業(yè)務(wù)市場多元化，發(fā)展維珍集團(tuán)品牌并將其擴(kuò)展到世界各地。維珍母公司可視化了可以為其戰(zhàn)略業(yè)務(wù)部門增加價值的技術(shù)，這些SBU提供技術(shù)、知識和資源，使其產(chǎn)品（商品和服務(wù)）達(dá)到最佳質(zhì)量。Ben&Jerry公司的戰(zhàn)略致力于實現(xiàn)三大綜合使命，即實現(xiàn)經(jīng)濟(jì)增長、獲得更高的盈利能力、生產(chǎn)最高質(zhì)量的產(chǎn)品和融入社會行動主義。Ben&Jerry’s的企業(yè)戰(zhàn)略可以被認(rèn)為是一種專注或利基市場戰(zhàn)略，主要基于高質(zhì)量的生產(chǎn)和專注的產(chǎn)品差異化。盡管Ben&Jerry專注于差異化戰(zhàn)略的目標(biāo)客戶群很窄，但這一戰(zhàn)略有助于并支持公司獲得相對于競爭對手的強(qiáng)大競爭優(yōu)勢。
Virgin Group established their competitive advantage among its competitors by providing good? value and services to the endusers / customers in many different ways. Its businesses are basic and their core competence are to deliver good quality products (goods or services) in a little bit different way from their business competitors. Ben & Jerry Company has crafted their progressive values and mission statement and put maximum effort to maintain those ideals as guiding principles, with a focus on linked success and prosperity.
維珍集團(tuán)通過以多種不同的方式為終端用戶/客戶提供良好的價值和服務(wù)，在競爭對手中建立了競爭優(yōu)勢。其業(yè)務(wù)是基礎(chǔ)性的，其核心能力是以與商業(yè)競爭對手略有不同的方式提供高質(zhì)量的產(chǎn)品（商品或服務(wù)）。Ben&Jerry公司精心制定了他們的進(jìn)步價值觀和使命宣言，并盡最大努力維護(hù)這些理想作為指導(dǎo)原則，重點是將成功與繁榮聯(lián)系起來。本站提供各國各專業(yè)assignment格式范文，assignment代寫以及assignment寫作輔導(dǎo)，如有需要可咨詢本平臺。
